Online+

The most advanced cashback platform, specially developed for banks & issuers. And the first with integration into your payment products.

Your customers love online shopping and 73% do it every month. More than 2/3 of them then pay with the payment medium that brings the greatest benefit – and unfortunately, that’s usually not their bank card. But even more than shopping, your customers love to save while doing it. With Online+, we have created a unique platform that bridges the gap between these worlds. Because for the first time, it seamlessly integrates merchant-funded Daily Cashback with your debit & credit cards. The result: Daily customer relevance, coupled with your payment media.

Cashback

Made for daily use

Online shopping has become your customers’ favorite hobby, and our modern shopping platform ensures that your bank becomes a constant companion on every shopping trip. Your customers save on every purchase and pay with their bank card. And it’s all in there:
  • Hundreds of stores with merchant funded cashbacks & coupons.
  • Unique in Europe: Linking online cashback to bank card
  • Works with credit & debit card, Giropay, Apple Pay & Co.
  • Flexible withdrawal options: Cashback, Donations, Financial Products, Crypto
  • On request completely pseudonymous without any customer data

Smarter. Better. Shopping.

More and more often, people are searching for products rather than stores. But no solution has taken that into account yet. We, on the other hand, think in terms of customer activity. That’s why we have developed our brand new product search engine including price comparison. It delivers millions of products from thousands of stores, many additionally with card-linked cashback. That’s only available at benfido. And there is even more:
  • Product search with price comparison, cashback and coupons
  • Store search with hundreds of stores – each with details, ratings
  • Favorites function for the favorite stores
  • Supplementary vouchers round off the shopping experience
  • Ultra-Flexible: API integration, customer portal, smartphone & browser apps.

Top of Wallet

All banks and issuers want to become No. 1 for their customers. The key to this is everyday relevance, because customers want support in their lifestyle and choose the payment method that supports them the most. Unfortunately, so far this is not their bank card, because it can’t do more than Paypal & Co.

Online+ changes that! Because for the first time we are transforming bank cards into lifestyle cards with merchant-funded cashback. Customers are rewarded for card payments and the bank card becomes the top of wallet. And it’s that simple:

  • Integrate benfido seamlessly into existing products, websites and apps
  • Customers now receive Ø 3.5% cashback when paying with the “right” card
  • In the future, your customers will pay with their bank card as often as possible

Your benefits

  • Daily Cashbacks create everyday relevance & activity
  • Your customers pay with their card as often as possible
  • Merchant-funding reduces marketing costs enormously
  • You generate more opt-ins (keyword: BGH ruling)
  • Your credit or debit card can now do more than any other
  • Card sales increase sustainably (Ø +29%)
  • Customer loyalty increases (-40% churn) and thus the CLV
  • Direct and indirect additional revenues are unlocked
Background knowledge & FAQ

Consumers in Europe are price-conscious: 74% now expect benefits when making purchases and would like to receive an advantage in this way. This topic is also important for your customers, because after all, one in three orders online at least once a week and double-digit growth rates annually prove that shopping has now become a favorite leisure activity. Picking up customers with a topic that has real everyday relevance for them is a key factor when it comes to customer loyalty.

The benfido platform makes this possible at the highest level and offers precisely the added value that really adds value for your customers. The special feature: As the only solution on the market, benfido can do this “card-linked” and enriches your card product with a smart additional function that brings you direct & indirect additional revenue. We would be happy to explain to you how this works.

The problem with points is that they offer no real added value. Many are not redeemed, rewards are usually available at a lower price in stores, and so it is hardly surprising that points worth USD 360 billion are lying around unused worldwide today. Cashback, on the other hand, is an extra that customers can experience and grasp directly. Stiftung Warentest also confirms this. Your bank card now has an additional function that sends money back to your account every time you make a purchase. A great feeling for your customers, which they underline with 29% more card turnover.

Cashback is the next evolutionary step of collecting points and simply means money back. benfido maintains partnerships with thousands of stores & brands across Europe, which in turn offer a discount on the order value as part of customer loyalty. We pass this discount on to our customers.

Nothing changes for your customers when shopping, except for the fact that they now save on every purchase via the shopping world presented by your company, provided they pay with the right card. And they link this advantage to your product alone, because benfido remains invisible in the background and takes care of the smooth process.

Cashback itself is not new and quite a few banks have also tried it. With the same result: These programs were either expensively financed from interchange or they offered/offer conventional cashback without reference to card & account. Customers can continue to pay with Paypal & Co and why should they use the program at all? And why should the bank push the program in terms of advertising if it has no relation to its own core products? And so it happens that customers hardly use these programs and banks don’t do much to promote them either. They bob along unsuccessfully.

To drive the point home, the solution of linking merchant-financed cashback to the card has not been technically possible until now. Online+ from benfido is the only solution in Europe that now makes this possible for the first time, changing everything. The bank card receives a unique additional function, customers have an incentive to use it, banks have good reasons to market these new functions.

“We also have a cashback program” becomes “We have the first lifestyle bank card. It can do what all the others can do – but much more. Because it rewards you for every purchase, every day, as often as you want.”

It’s easy: You simply use our API framework benfido|connect and seamlessly integrate the entire shopping platform into your online banking, customer portal or apps. We accompany you in the process. The IT effort takes only a few days.

Are you part of a banking group and quite rigid when it comes to IT changes? No problem. In that case, just use our state-of-the-art white-label applications. Our multi-client customer portal, the smartphone apps and the browser apps.

Of course, you can also combine both ways.

Online+ is a platform for online shopping. Here are hundreds of stores with cashback ready for your customers to use every day. You get cashback when paying with the “right” bank card. This means that with Online+ the customer decides when and where he wants to shop.

Offers+ is a platform for target group-specific campaigns. Here, the customer is surprised with personalized offers. These can be cashbacks or vouchers. They have a limited duration and not every customer receives the same offers, but customers receive what is relevant to them. Offers+ is completely independent of websites, apps & Co – because all that is needed are payment transactions. Offers+ is particularly exciting for advertising partners, because for the first time they can reach exactly the customers they want to reach for their business. Thus, their marketing budgets are used much more efficiently and they achieve more with it.

Both worlds can be combined perfectly.

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Platform & Products

Online+
Offers+
Banking+
Travel+
Contracts+

Use Cases

Regional Bank
(Inter) National Bank

APIs & Apps

benfido | connect
benfido | apps

Is benfido the right solution?

Let’s have a chat and find out. We will be happy to show you a demo on this occasion.

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